Does PR Sculpting EWork?

OK I have been debating this on some other threads recently. Since WPN Video now has a video on the subject I thought I would post something in WPW:

» SMX West 2008: Stephan Spencer WebProNews Videos: Videos from WebProNews.com

It is a simple question. Does PR Sculpting work or not. If so do you have proof of it. Sure conceptually it seems like it would, but I am wondering about those that have tested it out and can prove that it does work. Remember I looking for proof of it working alone, not simultaneously with other changes.

I have never been a big believer in the concept of PR hoarding. I really don’t believe that adding the nofollow attribute can greatly help you r internal OBLs on the page. The biggest argument against this is that millions of websites rank and will always rank without having to worry about implementing the nofollow attribute, thus why would Google allow this simple trick to give our websites the “golden ticket” of ranking higher by implementing it. I believe they don’t.

I am also tired of doing things because it is the hot new thing right now and believe some solid data on using the nofollow should be expressed somewhere. Not simply saying “hey Cutt’s said it should work so we should do it” as was recently heard at SMX.

More on this at Sphinn as well and a more believable thread from one of my favorites Michael Martinez:

SEO Nonsense – Sculpting PageRank Builds Muscle – SEO Theory – SEO Theory and Analysis Blog