Starting a dog kennel or breeding program is one thing, but successfully promoting it and establishing your name is a whole another story. Breeders with years of experience already know what it ta kes to reach the level where other breeders know you and respect you and how to build your potential customer/client list. With the help of the Internet, you can reach a much larger audience than ever before in a much quicker time period and at a lower cost.
Excerpt from:
How to Promote Your Dog Kennel or Breeding Program?